Thursday, April 10, 2008

Advantage ABS-CBN?

The bidding process (or lack thereof) for the PBA television rights was very advantageous to ABS-CBN.  The giant network asked for a one month window of exclusive presentations and negotiations before any other network was allowed to even tender a proposal.  The PBA and ABS-CBN met at least 5 times negotiating back and forth so most of the original terms proposed by ABS already had comments and changes that made the proposal better for the league.  


Normally, terms of reference are sent out to all who are interested to bid for the rights.  Then based on those terms, each network tenders a bid on their capabilities.  So for a network to get an exclusive window is a tremendous advantage because they are able to get feedback and improve their proposal along the way.  It seems that ABS-CBN's first bid was unsatisfactory or even the 2nd presentation since they had to go to a 3rd, 4th and 5th meeting.  Only when ABS was able to fine tune their proposal did the PBA invite the other networks to come in.


Solar was given 2 days to prepare a presentation.  ABS was given about 2 months.  ABC5 was accorded the same 2 day timeframe which they declined citing lack of time and change in programming direction.  We'll see how the PBA decides on this.

9 comments:

PauLo said...

i think its very obvious na adavantage ng abscbn but the decision is not only decided by tony chua himself but the whole committee and the commissioner . i believed you can win the bid because you will have a VHF network unlike to them that using a UHF. one big factor is how solar will cover the pba games, and what preferred language solar will use. and how the viewership will rise in tv and in attendance. in some article i read the pba want to change the game schedule, like the uaap/ncaa/pbl time schedule. also the want some new shows for the pba just like in nba they have nba action or things i that.qyckaafz

James said...

Hi Kaboom! Many people I have talked to say that ABS-CBN has the advantage over Solar in the PBA bidding. I suggest to Solar that it ties up with GMA and not RPN. It would be good for Solar if the company helps the Kapuso Network in developing sports programs and coverages while allowing some of the network's stars to help promote the league.

PEACE!!!

Judester said...

Hey it's nice to get some feedback from people. GMA is not interested in the PBA after they were also unfairly treated in the international rights bidding. I think our plans if we do win the bid are solid and will help the PBA improve considerably.

James said...

Hi Kaboom! It's sad to hear that GMA is not joining the bidding but I hope that if Solar wins the PBA bid, I'm sure you will help the league, having served as marketing director before.

I talked to a former PBA marketing employee and he said that if Solar wins the PBA bid, most likely the marketing people will stay with the league but if ABS-CBN wins the bid, the Lopezes will use their own people to market the PBA and leave the PBA marketing employees with a small role in the operations.

junjun said...

lol

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