Thursday, June 5, 2008

It's Always Good to Clarify

This post is actually a clarification on a point published in a previous post and included in Quinito Henson's article.  I can take it back since I should have classified it as a personal opinion rather than truth.  Mindshare wanted some sort of retraction from the statement "overwhelmingly recommended" since according to them, they did not recommend a channel one way or another.  Maybe ABS-CBN is on their case about it.


I based that statement from the following article last May 27 written by Ronnie Nathanielsz, at the Manila Standard stating projections by Mindshare... "It was also reported that if the PBA games were aired on RPN-9, they would rate around 7.5 percent while if aired on Studio 23 they would rate around 1.8 percent."  In my opinion, if your projection is for a channel to rate over four (4) times more than another network, it is practically a recommendation.


So my apologies to Mindshare if the statement caused undue strife. I did not mean to put words in their mouth.

5 comments:

James said...

Jude, this may be off-topic, but I noticed that Studio 23 aired plenty of sports specials last Sunday, from the Nike Summer League, the French Open finals and the UFC fight involving Brandon Vera.

In my observation, Studio 23 is trying to imitate what you at Solar are doing to RPN especially after ABS-CBN backed out of the PBA bidding.

What is your reaction to this?

Judester said...

If I was in charge of Studio 23, I would focus more on sports programs as well. I'm sure they've noticed that their highest rated shows are in this genre. RPN just overtook QTV at the #3 spot this past week with the NBA playoffs so there is a lot of potential in sports.

Peace.

James said...

Jude, what was Studio 23's ratings ranking during that same period that you mentioned?

Judester said...

Studio23 was still at 7th place. 1.GMA 2.ABS 3.RPN 4.QTV 5.ABC 6.CINEMAONE 7.ST23. These are Megatam rankings from AC Nielsen for the last week of May.

Peace.

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