In the middle of the NBA season, when the Lakers traded for Pau Gasol, many started to dream of a finals series between Boston and Los Angeles. Why not? The Celtics had the best record in the league and with the addition of the Spanish center, the Lakers had arguably the best starting five (5) in the world. There were questions for both squads. Will Pau fit into the triangle and other schemes of Phil Jackson. The Celtics, despite their record and their talent, didn't have anyone who had a championship ring in their lineup until they signed Cassel and Brown.
Now that all the hopes and dreams have materialized, expectations on viewership and interest have been met. In the U.S. ratings were up almost 40% from previous year for ABC 7. Here in the Philippines, the buzz is at an all time high. In fact, game two (2) was the highest ever rated NBA game in the Philippines based on unofficial AC Nielsen numbers. According to the same survey, RPN9 even overtook ABS-CBN2 and GMA7 for a short time right before noon in the 4th quarter of the game.
Sometimes, you really just do your best to market the product and hope for the best circumstances to happen. This is why we all love the NBA, where "the best possible finals matchup for the popularity of the league" happens.