Sunday, April 5, 2009

UAAP TV Rights


It seems we (Solar) really can't avoid crossing paths with ABS-CBN when it comes to sports television broadcasts.  They are a giant network with deep pockets and vast resources who want to be a big player in the business.  It's just the way it is.

The UAAP rights are no exception.  In my opinion, 90% of all basketball sponsorship money are placed in three leagues.  The PBA, the NBA and the UAAP.  Solar beat ABS with the PBA bid last year.  ABS failed in an attempt to carve out a portion of the Solar's NBA contract the year prior after BTV was booted out of Sky Cable.  That leaves the UAAP as the third league who eats up from that sponsorship pie.

It seems that ABS-CBN will be getting another chance to bid this month after their first attempt last Feb.  Maybe they underestimated the competition (GMA and Solar submitted separate proposals) once again.  Or maybe they forgot to mention some things when they first did it.  But they are going to be given another chance to "re bid".  I don't understand why they have to bid again given that they have the right of first refusal anyway.  All they have to do is match the highest bidder.  Was the UAAP not satisfied with their bid that they are doing it again?  Are they privy to the other two bidders proposals so they can match or exceed?

No matter what happens with the TV contract, the UAAP will be the clear winner with the rights fee being much higher this time around.


5 comments:

James said...

Jude, it cannot be denied that ABS-CBN has done a lot for the UAAP. If you guys get the UAAP bid, then I can say that you are clearly better than ABS in terms of sports coverages.

When BTV was booted out of Skycable, the Lopezes clearly underestimated Solar's strength in sports broadcasting.

Good luck and peace.

Anonymous said...

i hope solar sports will air soon UAAP & NCAA.

sama sama na lahat sa isang bubong sa BASKETBALL TV.

sounds nice.

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