Sunday, April 19, 2009

Pinoy Pride

The Flash and the Furious was an ambitious boxing promotion taken on by Solar Sports at the Araneta Coliseum. Since the "Thrilla in Manila" was staged in 1975, very few boxing events have met any success in Manila. It was after all, the first time we were going to have two bonafide World Titles at stake in one card.

We already had to postpone the fight mainly because of sponsor requests. Many detractors took pot shots at Solar as a company having financial difficulty because of it.

But then, it all came together. I'm thankful some sponsors took the risk (and it definitely paid off!). Even our non sponsors wanted some tickets last minute to watch the fight. The tickets sales started to pick up. The media coverage gained momentum. Most of our on ground plans to mobilize tickets sales worked. I have a feeling the ratings will also be better than expected.

And of course, the Pinoy boxers cooperated by submitting back to back to back world class performances. Denver Cuello got the WBC International Minimumweight Crown. Brian Viloria gave the performance of his life and dethroned Ulysses Solis. And Nonito Donaire, Jr. was impressive in his domination of challenger Raul Martinez.

Everything worked out. The one month postponement turned out to be the right decision. A world class event that highlights the Filipino's boxing talent was showcased at the Araneta.

Thank you to all who made it happen.


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