More Reasons to Choose Solar

I forwarded most of what I've written to Quinito Henson and he's agreed to publish most of this stuff on his column for the Philippines Star.  I'm adding two more reasons for this post.

Timeslot.  ABS wants to play the games on Sunday morning so they can show it on channel 2.  Although this might be something different and even worth trying, nobody will want to watch a regular PBA game live at the venue on Sunday morning.  If a big boxing event like the "Invasion" promoted through the ABS media machinery can only draw 5,000, which is about the average attendance of the PBA, it will be considerably less for a regular PBA game.  A Pacquiao fight is a 2-3 times a year event.  Having PBA games on Sunday mornings on a regular basis will not get people to skip church and family lunches on Sundays.

Solar has a solid blocktime agreement with RPN 9 which gives the outfit the flexibility to air the PBA games so all games will be given priority on the channel to ensure the exposure for the teams.  All games will also be replayed on Basketball TV.

Positioning.  Solar presented a very compelling re-positioning plan for the league and its coverage based on experience and the current situation in the market.  It is a complete makeover and change from how the current coverage was being handled.  It is the kind of out of the box thinking that can give the league a boost in popularity using principles from recent bestsellers like "The Tipping Point" and "The Long Tail".  It goes beyond showbiz cross promotions and a morning time slot.  It touches on "social epidemics" and how the PBA has to attract the select few who influence the lives and mold perceptions of the masses. Solar will bring class back to the league and attract all social classes again, not just the lower class.   (one more post on this topic after this).