Monday, May 3, 2010

Is Mayweather a PR Genius?


Mayweather put on an awesome technical display of boxing yesterday as he dismantled Sugar Shane Mosley to remain undefeated in his professional career. But outside of the boxing purists who enjoyed every single second of the technical display, everyone else probably was bored to death watching the fight.

I liken it to the San Antonio Spurs led by Tim Duncan who won championships without any flare or excitement compared to Magic's showtime and the Jordan/Pippen show. Same result, just a difference in how it was done.

But when all is said and done, yesterday's hyped fight probably exceeded the 1M PPV mark at $65 a pop along with over $11M in gate receipts. I doubt many of those who watched felt they got their money's worth. I'm glad I didn't pay to watch the fight. But even if we all knew that Floyd isn't really an exciting fighter, we all still wait in anticipation curious what will happen.

It's because of what Money Mayweather does and says in between fights. He knows how to push the right buttons, to excite, piss off, and get every interested in his uninterestng style. I think he is a genius at getting people to pay attention. Over the top statements and unexpected moves keep people guessing and really glued to what he does.

So whether the Pacman/Mayweather fight happens (and it probably will), Floyd Mayweather will figure out how to keep people interested in Floyd Mayweather.

4 comments:

The siegeINK® Moovment said...

PAC vs Mayweather is definitely the one we're all waiting for! Love the stuff your blogging about fellow pinoy! Siege

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