Sunday, April 18, 2010

Movement to Make a Difference

We at the National Geographic Channel had been planning the run since the regional directive of doing something for Earth Day. We needed to start a movement. We needed to raise awareness on what each of us can do for climate change. We needed people to start caring more for our planet.

It is so heartwarming and very refreshing to have achieved all we set out to do this morning. The sea of humanity wearing the same shirt whether black (for 10K) or grey (3K and 5K) along with green bandanas was just an awesome sight to see. You get inspired thinking and planning on how to move people and get them to care. To see it happening in front of our eyes gave me goosebumps. This is why I signed up to work for the National Geographic Channel. We made a statement to the world that we do care and are willing to sacrifice (waking up at 4am plus donating P500-P700 is a good start for sacrifice). We had to print extra shirts to meet the demand.

We got thousands of pictures of the runners hodling a cardboard pledge to do what they can to help battle climate change in the NatGeo village after the run. It certainly is a great sign for a movement to get people to care more. We will post all these pictures to inspire thousands of others. All of us have different capacities to impact climate change. Some are in a position to impact thousands or even millions. Others, just themselves or their household. Whatever it is, the important thing is that all of us does our part.

I hope if you ran, the experience was good for you and you felt the unity and inspiration. We will follow through with the Design Against the Elements project and make sure we build that first third world disaster resilient community. For all who weren't able to make it, making a difference is a lifelong process and I hope you get to be part of the next one.

Let's not wait for the next disaster to start making a difference, it just takes too much resources and effort. Let's do what we can now. An ounce of prevention is worth a pound of cure.

1 comment:

raul patrick concepcion said...

Congratulations for surpassing the projected no. of runners participating in the NATGEO RUN for the year 2011.
I will also participating in the 21k event because I fully support natgeo’s advocacy.
More power to your group.
Raul Patrick Concepcion
Condura Skway running ambassador